SEO Web Design... How To Perfectly Optimize Any Website!!
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SEO Web design is a critical component to any online business. One of the most effective ways to start a home business or online company is to build a website that is found by thousands of people daily in the major search engines. The search engines provide avalanches of targeted traffic which can be monetized in a variety of ways. Actually, having a search engine optimized site allows anyone to earn multiple streams of passive income, income that generates all on its own 24 hours a day and 7 days a week.
SEO web design is not a ticket to overnight wealth. Building a site requires an initial investment of time...anywhere between several weeks to several months are required before any real profits will be made. But this is an excellent route to go when building a home business or online business. As I mentioned, this is an INVESTMENT of time. What do investments always do? Well if they are wise investments they pay interest and dividends for years.
That is exactly why taking time for proper SEO web design is so valuable. It offers long term residual benefits, and sets you up for a number of passive, always increasing income streams. Once a site is listed and ranked high in the engines, it takes care of all the advertising you could ever need. It offers massive daily traffic, all you then do is monetize your visitors however you please, and cash the checks of course.
SEO web design principles are not difficult to follow by any means. Many people go wrong simply by trying to cheat the system. They look for shortcuts that they think will lead to instantaneous results. Sorry to break the news.....BUT IT DOESN'T WORK!! Why? Because the search engines are much smarter than that. They quickly realize when they are being manipulated, and they don't like it. Therefore the best route to take, the only route that leads to long term success, is to follow basic and proven principles, and perform SEO web design that pleases the engines. You please them, they will without a doubt return the favor and send unlimited traffic to your website.
Knowing the vast importance of SEO web design, we come to the question "what pleases the search engines?" That's exactly what you are about to learn. By following the simple principles listed below, you will be able to build a perfectly optimized website that will deliver enough traffic for you to grow a very successful (and profitable) home business and online income.
Let's start out with the very core of SEO web design, the substance that gives sites real pull and power at the engines. The foundation of any great website is CONTENT. Content is the life-force of a website. Content has many different useful purposes in the online business world....for pre-selling leads, strengthening customer relationships, etc. But most importantly, content is the most important aspect SEO web design, the core of a highly favored website.
It's important to look at the big picture, and see why content is so important from the search engines point of view. They, just like all online businesses, are providing a service to their users. The service the engines aim for is to help people locate the INFORMATION that they are looking for online. The Internet is huge bank of information. People search online to find info for everything.
This is why sales pages, gateway and landing pages, and numerous other duplicated affiliate pages do not have any power what-so-ever at the engines. The engines are looking for content....unique, fresh, valuable content that will meet the needs of the searchers. The engines are trying their best to deliver what the user wants.
So the first (and most important) task of SEO web design is adding unique content (and lots of it) into the various pages of a website. This tells the Engines that your site has value, and therefore should be moved to a prominent spot in the search results, so users can find it.
The various pages of content on a website are ideally based on a central theme. This will be different for a number of online businesses, but the idea is to keep the content revolving around the central theme of the site. This brings us to the next topic of successful SEO web design.... using the right keywords (and using the keywords right!)
Keywords play a huge role in website search engine optimization. Keywords, when properly used, indicate to the engines what searches each page should be pulled up from. People tend to have a difficult time with keywords for two reasons. One, they don't know how to choose profitable keywords. And two, they often misuse keywords, trying to manipulate the engines, which does more harm than good.
Finding profitable keywords is not a difficult thing to do as long as you know what you are looking for. For a great free keyword tool search for "word tracker" at any engine and you should find one that is free to use. There are two things to consider when choosing the keyword(s) or keyphrase(s) for a page.
The first is how relevant it is to that page, as well as the overall site concept. The point of a keyword is to target your specific market, so start any keyword search with words and phrases that would likely be used by people who would be interested in the information (and products, services, etc.) that you are offering. A single keyword search for a specific word will most likely bring back hundreds or thousands of similar keywords. The best route is to find keywords that have a high level of demand (people searching for that specific keyword) and low supply or "competition" (other websites using the same keyword.)
Many people understand the first part of that equation, yet the second part (the most important part for SEO web design) is often overlooked. You will see this when you do your own keyword search. It stuns me to see that one keyword will have an enormous amount of competition, and yet a very similar keyword with equal (if not more) demand, is practically unused. These high demand, low supply keywods are the profitable keywords that can get a site on the first page of results at the engines.
The fact that there are so many great keywords being unused just goes to show how very few people have any idea about how the system works, or are simply not taking the time to plan. This is great news for you. These "holes" in each market can be utilized to drive massive traffic to a website, while similar sites are all left fighting over just a portion of the available searchers.
Finding the right keyword is only the first in this two part equation. Using keywords is also vitally important, and yet another place where many people tend to fail. Here is a priceless lesson....NEVER, EVER TRY AND FOOL THE ENGINES!! They are just too smart. Many people assume that "Keyword stuffing," (trying to cram in a keyword as many times as possible) will get them high rankings. This plan backfires however, and always does more harm than good.
As with any game, it's best to play by the rules. When it comes to SEO web design, the engines make the rules, and for SEO web design, you better follow them. Keywords serve as indicators that tell the engines what each page on a site covers. Overusing keywords is not providing any service to the visitors, and therefore won't win you any favor at the engines. Actually, the engines hate being mislead, because this makes them look bad by their users. Pages that overuse keywords are dropped from the engines, or if it is a new site, they will never even get picked up.
Each individual page on a website should ideally be focused around one primary keyword or phrase. A few other related ones can be added, but the content will naturally provide a variety of other search-able terms anyway (once again a benefit of lots of content.) If a page gets listed for its main keyword, that same page will end up being found from a variety of related searches. So it's best to focus on a single one, and really work it. Over deliver great content on the topic of one specific keyword, and you will please your visitors, and the engines will send many more your way.
O.k. So how many times should a keyword be used on a page? It depends on the amount of content on it. As a rule of thumb a keyword should be used one time per 100 words. On a short page, 250-400 words (which is about the minimum you should aim for,) 2-3 times will be plenty. Longer pages will obviously require more, so add the keyword in again as it fits. For perfect SEO web design, it's also wise to include the specific keyword in a few other spots, including a headline, a link somewhere throughout the page, and of course in the page title and meta-description (vitally important!!)
By delivering a lot of unique, informational content on a specific keyword, properly placing that keyword throughout the page, and putting it in the other necessary spots, you will have a page that can easily win at the engines for that keyword (As well as others that will automatically be found by the engines.) The page will initially get listed far back in the results, but as time goes on, it will gradually make its way to the first page, and even to the first 1-3 listings. When this happens, your online business will flourish, and all of your advertising needs will be met.
So now you know how to layout a site for SEO web design. Remember, single pages focused on specific keywords, and all the pages revolving around the basic theme of the site. This is the core, the long lasting foundation of great search engine results. Now let's discuss a couple other components that will speed up the process, and give you even more search engine credibilty and power.
Inbound links (links FROM a related site TO your site) are also a necessary component of SEO web design. Many webmasters spend too much time trying to secure inbound links, as they think it is all that matters. While it is indeed needed, it should not be the main focus of your search engine optimization practices (remember, content, content...and more content.) In fact, having great content has a major part in easily attaining inbound links.
A content rich website adds value to the user's online experience, this is a fact. Because of this, related websites are always looking to exchange links with you if you have content, and many will do so on their own, not even asking a link in return. Also, directories (which we will cover next) do not allow sales pages, gateway pages, or affiliate landing pages that do not contain unique content and value. Therefore, creating a number of content rich pages offering information to visitors, is the very backbone to the entire SEO web design process.
Exchanging links with other webmasters can be a good route, but you need to keep in mind a couple of things. First, make sure that the sites you are linking to uphold your quality standards. 10 links from crappy sites are less valuable than one link from a quality site. Your link is helping them, and so they're link to you should also add value. Another thing to remember is that not everyone plays by the rules. It is always wise to check your partners site often, to make sure that your link is still there. If it isn't, either contact that webmaster, or remove their link from your site.
Linking with related sites has its benefits, but it also can be quite a handful to maintain. Another route to go for inbound links is to utilize the many online directories. Directories are like online phone books, offering users a place to find valuable resources and websites. Even though the engines account for the vast majority of online searches, the directories still play a huge role in SEO web design. Any traffic that does come directly from the directory is an added bonus.
Quality directories have human editors that review submitted sites, and accept those that offer unique content and value to users. Because of this, the engines give high priority to inbound links from directories. A great place to search for SEO friendly directories, free or paid, is
info.vilesilencer.com
This site recommends thousands of high quality directories.
How many links do you need to look credible in the eyes of the search engines, and to get the traffic snowball headed your way? The more the better, therefore linking should be a long term process, a gradual process that will continue to add search engine power for your site. However, the initial goal for great SEO web design is about 40-50 links. This will allow the engines to find your site over and over, and they will recognize it as a valuable resource that they can share with their users. This will ignite the entire search engine optimization process.
One last recommendation for inbound links is publishing articles at the major article sites. Anyone can write a short article about any topic (related to your online business or website) and submit it to a popular article site. You are allowed to add in a link to your website in the bio section at the end of the article. This is a very powerful inbound link, and can also add a steady stream of traffic from people reading your article and clicking your link to find more information.
By following these simple techniques for proper SEO web design, you will start the process of building a perfectly Search Engine optimized home business or online business website. Keep in mind that these processes are powerful time investments that will pay dividends for many years. After several weeks or months, you will have a constant flow of traffic that is completely automated, leaving you time to cash your checks and have some fun.
And always remember that tricks and manipulative strategies may seem like an easy shortcut, but they are always short lived and offer no long term value. The engines are getting smarter by the day, and the tricksters are losing ground. Play by the rules and you will win every time.
Anyone building a content rich website, and following the basic rules for SEO web design, will enjoy benefits for long term traffic and ever growing online profits. You can keep the momentum going by regularly adding site content, new pages, and once in a while securing a few more inbound links. Over time your site will have more pages, with more keywords, getting higher and higher rankings at the engines. Your traffic will skyrocket, and it will continue to increase month after month. With proper SEO web design, your online or home business success is guaranteed.
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