Search Engine Marketing Reporting

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Search Engine Marketing Reporting

Easy search engine marketing reporting strategies. What to look for to optimize results.

If you are going to maximize your websites performance, you need to know some effective search engine marketing reporting skills. Basically you need to know what to look for when checking your traffic stats and adjust your website accordingly.

Here are some simple tips for measuring your sites performance and adjusting to maximize it.

Page Views
The number of page views that you website receives will always be the biggest of them all, and hopefully it is much bigger. The reason for this is that you want to keep people on your site for as long as possible. This enables you to generate more page views which is key if you start charging for advertising on your site. It is also important for search engine optimization reasons.

The engines monitor how long people spend on your site, so the more page views the better. The more page views that you have, the more future traffic you can expect because the engines will gradually (or suddenly) boost your rankings and therefore your overall traffic. If you are lacking in this area, possibly consider revising your content, your pictures and ads, as well as the flow of your site from one page to another.

Total Visits
This number is the total number of visits to your website from both unique visitors as well as return visitors. Return traffic can play a major role in the overall success of a website. Even with a steady flow of unique visitors you can dramatically boost your overall traffic by developing many repeat visitors. Generally this will have to do with the quality of your website content, so if you total visits are not much more than your unique ones, you may want to consider some revisions.

Adding a blog with an RSS feed is another terrific way to generate more return traffic. This is something that is so simple that just about every webmaster should be utilizing it. This will also enable you to presell your offerings further and thus increase conversions.

Unique Visits
The number of unique visitors that you have are the number of first timers to your website. This is tracked by the number of visits you get from unique IP addresses. This can be viewed as the most important because it reflects the amount of traffic you are generating from your marketing and/or search engine optimization. Plus, until you have enough unique visitors, the other two components will have little value.

If you are not generating thousands, at least hundreds of unique visitors each day, you have a couple of things that you can do. For starters you can add some new content. Build new content pages and use low competition keywords in them. This will enable you to be listed under more keywords, therefore maximizing your traffic.

You can also increase your link popularity. Do some article or directory marketing and attain some fresh, high Google PR back links. This is a sure fire way to boost your positioning and give your website a huge boost in traffic.

I hope that these search engine marketing reporting and optimizing tips are of value to you, and I hope that you enjoy a ton of fresh traffic in the months to come.

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