Getting good Google engine rankings is the most important reward of following proper SEO practices.
There are two reasons for this. The first is that Google completely dominates the search engine world. No other engine is as popular or as powerful as Google, and getting great rankings there will have a huge impact on your sites traffic.
The other reason is that it has the most advanced algorithms. This means that it is the smartest engine, and it does the best job of listing the best sites and removing the poor ones.
Because of this, if you can optimize to Google’s standards, you will almost always fare well at the other major engines like Yahoo, Ask, and Live.
Google looks for a few things, primarily relevant content and backlinks.
Content is the real driving force behind Google and any other search engine for that matter. They provide a service, that of helping searchers locate the information that they are looking for online.
Websites that have a lot of valuable, informative, original, interesting keyword focused content have the most power at the engines. They not only get higher rankings for each keyword, but the more content you have the more keywords you will be listed with.
And back links are also important. They tell the engines that you have a credible site, one that others want to be linked to for its valuable content.
Signup for the Free Home Business Millionaire Ezine and Instantly Grab 5 FREEBIES Including "Earn Your First $100 Online" and "Think and Grow Rich!"....