Website Marketing Strategies - 3 Simple Steps to Get Your Local Business Website Found Online

Website Marketing Strategies - 3 Simple Steps to Get Your Local Business Website Found Online
By Jan Kearney

There are so many website marketing strategies it is easy to become overwhelmed. To be honest, many local business owners I have spoken to do not realise that some work is required beyond commissioning a website and releasing it on the world wide web.

Perhaps then, it is not so surprising that many local business owners who have invested in their own website, simply can not be easily found online. Just how do you get the word out to your potential customers that your site is live and waiting for them?

You need to plan your website marketing strategy and not trust to luck.

The Internet is not The Field of Dreams, build it and they will not always come...

For your business website to work and attract new clients, to sell online, collect leads, or simply provide potential customers with your details, it needs to be first found online. Unless you are a well known Company or brand name, most people will not be searching for your Company name.

Your strategy planning starts right at the beginning with the design of your site.

What often happens is a business will hire a website designer. The designer then produces a beautiful website that looks stunning...

The problem?

Search engines cannot actually see images, animation, video, fancy drop down menus...

You need to tell the search engine spiders what your site is about. This is called search engine optimisation (SEO).

So, your first step in your marketing strategy is to pin point whom you are targeting with your website. Find out which words they use to search for products and services similar to yours online (called keywords).

Then you will need to communicate this to your website designer; who should know how to include those keywords in title tags, descriptions, headers and on page copy. That way each page is focused to be found online by your potential customers.

The next step is to let people and the search engines know that your website is live online. There are many ways to do that, but the simplest is to bookmark or submit your website to several of the popular social community sites such as Stumbleupon, Reddit, Twitter, Facebook etc.

Search engine spiders constantly crawl these sites and will find your link then follow it to your site. This method is so much quicker than submitting directly to the search engines themselves.

It's worth noting that incoming links to your website are also important, not only to get the search engines to initially find your site, but also as ongoing strategy to keep it ranking for your targeted keywords.

The third and essential step is to make sure your local business is included in Google Places. This step alone can position you in front of local people searching for your products or services.

A good website marketing strategy goes much further than the steps I have outlined. Your local business website is much like your offline business, it will change, develop and grow as your markets expand or change.

Just completing the 3 steps will still have you ahead of many of your local competitors online. Your task then is to stay there...

What you need to do now:

1. Know who you are targeting with your website and communicate this to your website developer/designer,

2. Ensure the search engines and people know you are live online by submitting a link to your website to popular online social communities,

3. Download my free guide and get your local business listed on Google Places (you can do this without a website and update your place on the map later).

Do you need more help planning your website marketing strategies and getting your local business online where your customers are searching? Start today by submitting your website to Google Places. Download my free step-by-step guide that tells you how - click here for your guide.

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