Internet Business Models

Internet Business Models
By Jerry V Roberson

Let's say you are a mechanics tool expert and you have decided to develop an online business and you want to target a specific direction within the current Internet business models. Well, great! But exactly what sort of business do you want? While you could simply arrange a variety tools and sell them on a Website, you'll want to consider your options first: You could start an online tool auction, create a site for online custom toolbox designs, build a tool and accessories information portal, or get together with your mechanic buddies to sell all your different products from one site. These are just several Web business models you could choose.

Each online business model draws on certain skills and will entail a certain set of responsibilities. Each of the Internet business models will have a different source of profit. You'll need to have some understanding of your Website functionality while outsourcing as much as possible. This will keep you currently involved on the cutting edge and will help you estimate your associated ongoing business expense.

Let's briefly examine the three most common Internet business models:

Online Business Model: Product Sales
A Web business based on product sales is about selling a physical, shippable product online. The three main ways to sell products on the Web are by storefront, auction, and online mall, which is a site that offers products from different vendors.

Online Business Model: Service Sales
Services, as well as products, can be sold via the Internet. Examples of a service sales business model for the Web are online brochures that describe your service and provide contact information, online malls that offer services from different vendors on one site, and service sites that bring an automated version of an offline service to the Web.

Online Business Model: Information Delivery
There are several Web models for making money by delivering information. The most common models are online publications and portals.

Of course, with Internet business models, the e-commerce possibilities can go as far as your imagination can take you. Sometimes you can combine two or more of the models listed here along with many other variations that are far too numerous to mention in this article.

Being ranked on the first page in a search engine is only a part of the e-commerce puzzle, your web site needs to satisfy customers once they get there. The goal should be to automate all processes as much as possible while maintaining personalized human interaction at the same time. User friendly technology coupled with conventional time-tested principles like customer service and expertise in the adaptive, dynamic Internet business models environment is what will be required to succeed.

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