Let's talk about using leverage to build your home based business. Most of you reading this right now understand the concept of using leverage, right? You simply want to be able to get the maximum benefit out of every action you take...using whatever resources are available to you to make them grow.
In the online space, leverage is everywhere. In some respects, the definition of Internet marketing, as applied to a home based business is leverage PERSONIFIED.
Let's say you are starting a life coaching business from home. Or you are starting a MLM business. Or you are selling affiliate products. it really doesn't matter. The idea of leverage works equally well for all.
Here is an example.
An article like this is written to build MY business, and submitted to the popular article directories. It's free...and only takes me about 15 minutes to write. MOST people stop here, and watch and wait for results. While that's BETTER than not writing the article at all....it's not utilizing leverage.
Why?
- Because I can set this article to be "auto-tweeted" which leverages the relationships I have with people on Twitter to get more eyeballs in front of my offer at the bottom. (and these are people who probably would NOT be finding this in the search engines)
- I can link to this on my business Facebook account, driving a whole DIFFERENT set of readers to this article, leveraging those relationships as well.
- I can stumble this article
- I can send an email to my opt in newsletter list...and tell them to check out this article as well. (a GREAT technique for re purposing your content AND making your article amongst the "most popular" in your niche...which ALSO leverages the article directories "rankings" system to get ever MORE viewers to your offer)
- You can turn 6 or 7 of these articles into a short e-course, or ebook....and encourage your readers to pass it along to THEIR readers, allowing you to build your business in a viral way. (and once again, capitalizing on leveraging your individual effort for maximum reward)
Remember...ANY home business opportunity, MLM, professional service offer, or otherwise can be built using this approach in rapid fire turn around time. I'm doing it right here as well....and recommend you follow my lead!




















































































