Email Marketing Strategies

When you see or hear the term "Email Marketing" chances are that you have a variety of ideas about what Email Marketing is and what it isn't.

To be clear, Email Marketing is not the sending of unsolicited commercial email. Some refer to it as unsolicited bulk email or spamming.

Responsible Email Marketing is a great way to get your message out to customers, prospects, and members.

The idea is to gather, consolidate, and manage information on prospects, customers, members, etc... and then efficiently manage that information.

This allows you to:

1) Increase web site visits.
2) Boost repeat business.
3) Attract new clients.
4) Drive memberships.
5) Improve communications.
6) Train sales reps and affiliates.
7) and much more...

Let's look at some of the ways that various groups might benefit by using effective Email Marketing strategies:

Restaurants and Email Marketing:

Restaurants thrive by continuing to bring customers in the door. Every restaurant has its "regulars". Restaurants can use effective Email Marketing strategies to turn casual or walk-in restaurants into regulars by simply adding Email Marketing technologies to existing efforts.

Most of us have seen the little fish bowl at the cash register. Restaurants often offer a free lunch to be given away each week. To be considered for the drawing, patrons are asked to drop a business card in the fish bowl.

Each week, someone wins a free lunch. I've won a few myself. But what about all those other cards?

Restaurant owners and managers could add the information from those cards to their Email Marketing database. Just be sure to mention on the fish bowl that they will be receiving email updates from you.

When you have entered the information in to your database, you can then use Email Marketing strategies to send out coupons, special offers, an online menu, announcements about live entertainment, new menu items, and more.

Email Marketing helps restaurants stay in front of patrons and potential return customers long after they leave.

Entertainers and Email Marketing:

Most entertainers have a product table where fans can purchase CD's, T-shirts, and other goodies to remind them of their entertainment experience.

Like restaurants, entertainers can add a fish bowl and/or a signup sheet on their product table. Maybe the prize could be a drawing for a t-shirt or CD.

The same concept applies here as with the restaurants. Entertainers can enter the data into their Email Marketing database and then send out special announcements about CD release parties, live shows, television appearances, media write-ups, upcoming performances, and more.

Send out announcements that direct fans back to your web site and get even more bang for your Email Marketing buck.

Home Based Businesses and Email Marketing:

The Internet is a competitive market. Home based businesses typically lack the resources available to larger corporations. But by leveraging effective Email Marketing strategies, home based businesses can level the playing field and even give themselves an advantage over the big stores and retailers.

By combining effective Email Marketing strategies with an online web site, home based business owners can:

Generate online leads
Follow up with prospects
Broadcast special offers
Promote back-end offers to existing customers
Reward customer loyalty
Conduct market response tests
and more...

Email marketing can work for a variety of industries and segments including religious groups, clubs, non-profits, affiliate marketers, retailers, and more.

The key is to use Email Marketing responsibly to get your message out and draw your market in.

Brian Rooney is a home based business owner and co-founder of TrafficWave.net. TrafficWave.net provides Email Marketing AutoResponders and AdTracking services to thousands of clients in over 140 countries. Visit Brian's Email Marketing Blog at TrafficWave.net Blog

Brian Rooney may be contacted at http://www.trafficwave.net/ or brian@trafficwave.net

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