The Most Effective List Building Strategy In The World

The Most Effective List Building Strategy In The World
by Ed Rivis

In this article I'm going to explain what is probably the single most successful approach to using the Internet to produce sales leads.

Think about anything you are able to offer to prospects - who have not discovered your business yet and do not recognize your brand - free information and facts which they would really like to get their hands on, like a particular report (white paper) that blows the lid on myths in your business or even offers them important tips.

When you have brainstormed something which has a high perceived value in the mind of the prospective customers, build a single web page that provides that item, in return for visitors names and email addresses (along with details if you want... but be careful not to request an excessive amount of information at this time.)

This specific webpage, called a name squeeze page (or `lead page' as I would prefer to call them) shouldn't link to any other web page, not even your primary business website or homepage.

Additionally, your company logo should either be extremely little, or possibly not even shown whatsoever! The reason behind the lack of hyperlinks and branding is straightforward. The one and only star of the web page should be the gift you're offering for free, in substitution for your prospective customers information. Never put anything on your squeeze pages that can sidetrack them from that objective.

Website visitors who reply to your promotions and turn up on that web page will see a form where they key in their name and email address. Once they post their details they should be immediately added to a contact database using a special online e-mail marketing service.

Once you've carried out all the above you are able to market this web site and begin building a database of brand new names and email addresses. Therefore the next step in this super-effective web marketing strategy is to frequently send emails to the people who enter their details on your squeeze page and sign up for your list.

The content in the email messages you deliver to fresh clients ought to initially provide a lot more free information and important suggestions, perhaps with a subtle sales message towards the end.

After a prospect has been on your opt-in list one week or more, then you can definitely start making sales offers. The answer is always to constantly value the individuals on your opt-in list! Never hammer these people over the head with repeated or badly designed sales offers, or maybe you risk becoming labelled a spammer and they'll make a complaint and unsubscribe in droves.

Respect your list and people will keep on it longer, get more emails from you, and for that reason stand more chance of buying far more from you over a longer period of time.

As easy as it might sound, this technique is definitely the most important strategy being employed by some of the biggest companies over the internet Marketing industry. Additionally it is being used by me and various other U.K. marketers to build a massive list of email customers, and I'm certain you can easily use it too.

Set up your first lead capture page now, and discover how many fresh qualified prospects you can generate by the end of the week!

Ed Rivis is a UK based marketing consultant, and creator of Lead Site Launcher - clever software that automatically generates squeeze pages and complete sales lead generation websites. Visit the squeeze site software web site for more information, and a special report which explains how to get more clients online.

Ed Rivis may be contacted at http://www.edrivis.com or edrivis@strategicwebprofits.com

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