5 Ways Copywriting can Improve Your Website's Conversion Rate

Once you have solidified your presence online, your number one priority should be increasing conversion rates. More conversion means more sales, and less cost associated with each sale.

Good copywriting plays a major role in increasing conversion rates. Both human visitors and search engine bots respond more to great copy than to any other form of online communication. Good copy lets the customer (and the search engine) know exactly what the business web site is all about. Better copy means more engaged and interested customers.

Here are 5 ways copywriting can improve your website's conversion rate.

1. Getting your visitors to stick

Without engaging headlines and useful copy visitors simply won't stick around. Not everyone is going to come to your website and in 3 seconds decide to buy your product or service, some will want some additional information.

Selling your visitors is the job of your website, and the best way to sell them is through helpful, useful, engaging, informative, and/or funny copy . You know your customers and what they respond to, right? Getting your visitors to respond emotionally -- hooking them so to speak -- is what good copywriting is all about.

2. Increased trust.

Have you ever come across a web site with bad grammar or numerous misspellings in their web copy and thought to yourself, "If this company can not even be trusted to write about themselves, how can they solve my problem?" Well, break out the spell checker, because people are thinking the same thing about your website.

Good copy starts a halo effect which ends in increasing conversion rates. People simply trust good grammar more, as it means that the company is probably professional in all aspects of their business.

3. Increased income per visitor.

A measure of good web copy is how quickly a person can find exactly what they are looking for. That means bullet points, short paragraphs, and precise sentence structure.

Cutting out all the fluff allows the customer to get to the meat of the site, aka whatever it is that you are selling. Engaging your visitors means increased time spent on your website, and increased time leads to increased sales. Instead of buying one widget, they will buy two or three.

4. Lowering bounce rate.

When people do not know exactly what they are looking for, they bounce from site to site comparing, until something grabs them and compels them to stop. You must give people reasons to choose you, reasons to stick around and read more. Matching your copy on the website to your ads, to your search engine results, to whatever it was that the visitor clicked on to get to your website, will increase the odds in your favor that those visitors will not bounce off the page. .

5. The guiding light of all your copy -- your unique value proposition Every page, every bit of copy on your website needs to reinforce why visitors should do business with you and not your competitors. With thousands of new websites being developed every day, how can you possibly break through all the clutter if your potential customers can distinguish your website from your competitors.

Most people are aware that their home page needs a value proposition. Few are aware that they need one on every page. Now days, visitors can land on one of your interior pages and never see you home page. If you don't have your value clearly stated at every visitor touch-point, you are missing a huge opportunity to differentiate your company in the minds of your visitors.

Learn more about Importance of Unique Value Proposition and Giving your readers what they want to Increase Conversion Rates

Alex Tudor may be contacted at crosbylame@yahoo.co.uk

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