3 Reasons to Add a Business Blog to Your Website

3 Reasons to Add a Business Blog to Your Website
By Sarah Kolb

Adding a business blog to your website is an excellent strategy that can help your small business on several different levels. Let's take a look at the benefits of maintaining a blog on your business website.

1. A blog can increase your business website's Google pagerank.

Stagnant website content, Google assumes, becomes less and less relevant as the weeks go by, and your pagerank is likely to suffer. Rather than constantly updating your website, which can cause frustration for your customers if they have to constantly re-learn how to navigate your site, a blog allows you to provide a steady stream of content, keeping Google interested and your pagerank up.

2. A business blog is a great way to engage your customers on a new level.

Customers don't want to constantly be sold to -- sometimes, they just want to read something helpful and engaging that doesn't ask them for money at the end of it. A business blog gives readers and customers a venue to discuss ideas with each other and comment on your business, and earning a reputation among your client base for providing good, relevant content -- for free -- can be a valuable commodity.

3. You get to target specific keywords without writing spammy website content.

It's hard to strike a balance between good writing and SEO strategy -- all too often, keywords seem awkwardly crammed into places they wouldn't naturally be found, the resulting copy seems stilted, and grammar takes a backseat to keyword strategy. With frequent blog posts, you can write topical articles that include your desired keywords while still sounding like a human. Amazing!

It's not too late. Even if you don't think you'll have the time, you'd be surprised how much you can write if you set aside an hour a day.

Don't know where to start? Listen to your customers -- they're already telling you what they want to know. Talk to your customer service team and ask if they've noticed any common questions, and write a blog post addressing the topic. Review some of the questions people are asking about your industry on YahooAnswers, and write about it.

Even if you don't consider yourself a writer, remember: compared to the layman, you are an expert in your field. Write confidently about what you know, be consistent, and spread the word about the new blog to your customers.

Sarah Kolb, http://www.clickandinc.com

Since 2000, Click Industries, Ltd. has been helping thousands of small business owners, independent entrepreneurs, writers and musicians start new business ventures, protect their intellectual property, and find new ways to market and promote their businesses and creative works. The management team of Click Industries brings a wealth of experience from the fields of government, law, IT development, and book publishing. We offer extensive business services to help you succeed!

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